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Persuading with data : a guide to designing, delivering, and defending your data / by Miro Kazakoff.
Publisher: Cambridge, Massachusetts : The MIT Press, [2022]Description: 253 pages : illustrations (some color) ; 23 cmISBN:- 9780262543279
- HF5718.22 .K395P 2022
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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หนังสือ
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5718.22 .K395P 2022 (Browse shelf(Opens below)) | Available | 32550000524337 |
Total holds: 0
Includes bibliographical references (pages 247-248) and index.
Introduction to persuading with data -- Know your own mind (in order to change others') -- See how graphs work (inside your brain) -- Choose the right graph (for your data) -- Simplify to amplify (your message) -- Build effective slides (with the point in mind) -- Structure your data (so others can follow it) -- Frame the data to persuade (so the audience acts) -- Present your data (with less preparation) -- Prepare for resistance (because resistance shows they care).
"A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"-- Provided by publisher.
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