Persuading with data : a guide to designing, delivering, and defending your data /
Kazakoff, Miro,
Persuading with data : a guide to designing, delivering, and defending your data / by Miro Kazakoff. - 253 pages : illustrations (some color) ; 23 cm
Includes bibliographical references (pages 247-248) and index.
Introduction to persuading with data -- Know your own mind (in order to change others') -- See how graphs work (inside your brain) -- Choose the right graph (for your data) -- Simplify to amplify (your message) -- Build effective slides (with the point in mind) -- Structure your data (so others can follow it) -- Frame the data to persuade (so the audience acts) -- Present your data (with less preparation) -- Prepare for resistance (because resistance shows they care).
"A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"--
9780262543279
Business presentations--Graphic methods.
Information visualization.
Persuasion (Psychology)
HF5718.22 / .K395P
Persuading with data : a guide to designing, delivering, and defending your data / by Miro Kazakoff. - 253 pages : illustrations (some color) ; 23 cm
Includes bibliographical references (pages 247-248) and index.
Introduction to persuading with data -- Know your own mind (in order to change others') -- See how graphs work (inside your brain) -- Choose the right graph (for your data) -- Simplify to amplify (your message) -- Build effective slides (with the point in mind) -- Structure your data (so others can follow it) -- Frame the data to persuade (so the audience acts) -- Present your data (with less preparation) -- Prepare for resistance (because resistance shows they care).
"A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"--
9780262543279
Business presentations--Graphic methods.
Information visualization.
Persuasion (Psychology)
HF5718.22 / .K395P
