Factors influencing consumers' continuous purchase intention in e-commerce libe broadcast a case study of taobao live broadcast

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Publication details: Nonthaburi : Panyapiwat Institute of Management, 2024Description: P.56Subject(s):

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Dissertation note: Independent Study : Master of business administration international program -- Panyapiwat Institute of Management, 2024.

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Independent Study : Master of business administration international program -- Panyapiwat Institute of Management, 2024.

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