Normal view MARC view ISBD view

QIN ZHANG

Factors influencing consumers' continuous purchase intention in e-commerce libe broadcast a case study of taobao live broadcast - Nonthaburi : Panyapiwat Institute of Management, 2024 - P.56

Independent Study : Master of business administration international program -- Panyapiwat Institute of Management, 2024.


Subjects--Topical Terms:
IMBA
E-Commerce Live Broadcast
E-Commerce
SOR model
Satisfaction
Continuous Purchase Intention

LC Class. No.: IS / Q999F