| 000 | 01646cam a2200361 i 4500 | ||
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| 001 | 833855 | ||
| 005 | 20230531231407.0 | ||
| 008 | 120911s2014 at a b 001 0 eng | ||
| 906 |
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| 925 | 0 |
_aacquire _b1 shelf copy _xpolicy default |
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| 942 | _cBK | ||
| 010 | _a 2012949261 | ||
| 020 | _a9781133307334 (pbk.) | ||
| 020 | _a1133307337 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _erda |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aP91.3 _b.W47 2014 |
| 100 | 1 |
_aWimmer, Roger D. _964531 |
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| 245 | 1 | 0 |
_aMass media research : _ban introduction / _cRoger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia. |
| 250 | _aTenth Edition. | ||
| 264 | 1 |
_aAustralia : _bCengage- Wadsworth, _c[2014] |
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| 300 |
_axiii, 481 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 490 | 0 | _aWadsworth series in mass communication and journalism | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aScience and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations. | |
| 650 | 0 |
_aMass media _xResearch. _925901 |
|
| 700 | 1 |
_aDominick, Joseph R. _939471 |
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| 988 | _c833855 | ||
| 999 |
_c833855 _d833855 |
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