000			01495nam a22003137a#4500
001			822935
007			tz
008			160924t2015 th ||||| |||| 00| 0 eng d
020			_a9780749468736
049			_aPIMLIB
050			_aHD59 _b.G686
100			_aGregory, Anne _948184
245			_aPlanning and managing public relations campaigns: a strategic approach
246			_aPlanning and managing public relations campaigns
250			_aFourth edition
260			_aLondon ; Philadelphia : _bKogan Page, _c2015. _942942
300			_a214 p
449			_aNew Arrivals-Sep.2016
490			_aPR in practice
520			_a"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and more dynamic 12-step planning model to help all practitioners implement and run a campaign. With new coverage of key
650			_aPublic relations -- Management. _946994
650			_aPublic relations -- Great Britain. _948185
650			_aBUSINESS & ECONOMICS -- Public Relations. _946996
690			_a0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) _9122
942			_cBK _02
988			_c822935
998			_asiriporn
999			_c822935 _d822935