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008 250809s2024 mau 001 0 eng
020 _a9781507222911
050 0 0 _aHD62.7
_b.P367G
_y2024
100 _aPallen, Phil
245 1 0 _aAI for small business :
_bfrom marketing and sales to HR and operations, how to employ the power of artificial intelligence for small business success /
_cPhil Pallen.
264 1 _aNew York :
_bAdams Media,
_c2024
300 _a255 pages
_c23 cm
520 _a"ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered. Opening with simple explanations of AI basics and clarification of myths, you are empowered to assess your goals to create a comprehensive AI strategy for your business-including information on selecting tools, a timeline for implementation, and ideas for scaling systems. This essential guide then walks you through practical AI applications for each department, informing you how to use AI to automate tasks, make better decisions, and grow your business in all areas including: -Sales -Marketing -Social media and content creation -Customer service -Finance and accounting -Operations and logistics -Human resources and talent management -Data analysis and decision-making -Security and legal compliance -R&D and innovation Author Phil Pallen is a brand strategist who uses his AI expertise to help hundreds of businesses scale and grow profits. In AI for Small Business, case studies from Pallen's successful clients illustrate how real small business owners are applying AI technology in various ways. Plus, ready-to-try prompt sidebars and specific product recommendations allow you to start employing the power of AI in real time"-- Provided by publisher.
650 0 _aSmall business
_xTechnological innovations
_92239
650 0 _aArtificial Intelligence
_xIndustrial applications
_928335
650 0 _aTechnological innovations.
_xManagement
_954154
690 _9159
_a0042 นิเทศศาสตรบัณฑิต วิชาเอกวารสารศาสตร์คอนเวอร์เจนท์และสื่อดิจิทัลสร้างสรรค์ (ป.ตรี)
942 _cBK
998 _asiriporn
999 _c1002048
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