000			01700cam a2200253 i 4500
003			PIMLIB
005			20250509155803.0
008			250509s2022 maua b 001 0 eng
020			_a9780262543279 _q(paperback)
042			_apcc
050	0	0	_aHF5718.22 _b.K395P _y2022
100			_aKazakoff, Miro, _eauthor. _9101434
245	1	0	_aPersuading with data : _ba guide to designing, delivering, and defending your data / _cby Miro Kazakoff.
264		1	_aCambridge, Massachusetts : _bThe MIT Press, _c[2022]
300			_a253 pages : _billustrations (some color) ; _c23 cm
504			_aIncludes bibliographical references (pages 247-248) and index.
505	0		_aIntroduction to persuading with data -- Know your own mind (in order to change others') -- See how graphs work (inside your brain) -- Choose the right graph (for your data) -- Simplify to amplify (your message) -- Build effective slides (with the point in mind) -- Structure your data (so others can follow it) -- Frame the data to persuade (so the audience acts) -- Present your data (with less preparation) -- Prepare for resistance (because resistance shows they care).
520			_a"A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"-- _cProvided by publisher.
650		0	_aBusiness presentations _xGraphic methods.
650		0	_aInformation visualization.
650		0	_aPersuasion (Psychology)
690			_9100714 _a0027 วิศวกรรมศาสตรบัณฑิต สาขาวิชาวิศวกรรมคอมพิวเตอร์และปัญญาประดิษฐ์
942			_2lcc _cBK _n0
999			_c1001902 _d1001902