000			02932cam a22003018i 4500
003			PIMLIB
005			20240912121419.0
007			240213b th ||||| |||| 00| 0 tha d
008			040906s2022 eng b 001 0 eng
010			_a2021060883
020			_a9781032163871 _q(paperback)
020			_a9781032157313 _q(hardback)
020			_z9781003248330 _q(ebook)
040			_aDLC _beng _erda _cDLC
050	0	0	_aHD59 _b.E344S _y2022
100			_aEggensperger, Jim, _eauthor. _9100865
245	1	0	_aStrategic public relations writing : _bproven tactics and techniques / _cJim Eggensperger and Jeanne Salvatore.
264		1	_aNew York, NY : _bRoutledge, _c2022.
300			_a216 pages
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Creating News -- Persuasive PR Writing -- Words Matter: Editing -- News Releases -- Media Kits: Media Advisories, Q&As. Bios, Fact Sheets and Corporate Profiles -- Pitching a Story -- Editorials and Op-eds -- Strategic Social Media -- Scripting Videos and Podcasts -- Speeches, Presentations & Media Interviews -- Blogs, Vlogs, and Newsletters -- Infographics and Data Displays -- Business Writing: Memos, Emails, Etcetera -- Key Elements of a PR Campaign.
520			_a"Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations-ranging from social media posts and website updates to podcasts, speeches and infographics-prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book's strength is in its practical utility for career preparation and success. This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. Online resources include a chapter outlines; a testbank; sample homework, paper and portfolio-building assignments and lecture slides. They can be accessed at www.routledge.com/ 9781032163871"-- _cProvided by publisher.
650		0	_aPublic relations -- Authorship. _xAuthorship. _947000
650		0	_aPublic relations _95119
690			_945752 _a0033 ศิลปศาสตรบัณฑิต สาขาภาษาอังกฤษเพื่อการสื่อสารทางธุรกิจ CEB (ป.ตรี)
700	1		_aSalvatore, Jeanne, _eauthor.
942			_2lcc _cBK _n0 _01
999			_c1001253 _d1001253