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Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. by
  • Batat, Wided
Publication details: New York : Routledge, 2019
LOC classification:
  • HF5415 .B328E
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers. by
  • Peppers, Don
  • Rogers, Martha [author.]
Series: Wiley corporate F&A series
Edition: Third edition.
Publication details: New Jersey : Wiley, 2017
LOC classification:
  • HF5415.5 .P458M
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Unmarketing : stop marketing. Start engaging. / Scott Stratten. by
  • Stratten, Scott
Publication details: Hoboken, N.J. : Wiley, 2010
LOC classification:
  • HF5415.55 .S76U
Availability: Not available: PIM Creative Learning Space Chaengwattana: In Cataloging (1).

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