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		Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by Parente, Donald Edition: 4th ed. Publication details: Mason, Ohio : Thomson/South-Western, 2006 Other title: Guide to marketing communication plans. LOC classification: HF5837 .P228A Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Found in Open Library: Place hold Place recall Add to cart (remove)
		Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E Baack, Donald Edition: 6th ed. Publication details: Upper Saddle River, N.J. : Pearson, c2014 LOC classification: HF5415.123 .C584 Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Found in Open Library: Place hold Place recall Add to cart (remove)
		Integrated Marketing Communications : A Global Brand-Driven Approach. by Kitchen, Philip J Tourky, Marwa E Edition: 2nd ed. Publication details: Cham : Palgrave Macmillan, 2022 LOC classification: HF5415.127 .K55I Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Found in Open Library: Place hold Place recall Add to cart (remove)

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