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Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll. by
  • Roll, Martin
Edition: 2nd ed.
Publication details: New York, NY : Palgrave Macmillan, 2015
LOC classification:
  • HD69.B7 .R654
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

BIG BRAND THEORY- da pin pai = Big brand theory / Shao Qiang Wang [book] by
  • Wang, Shao Qiang
Publication details: Dalian : da lian li gong da , 2011
Other title:
  • Big brand theory
LOC classification:
  • HD69.B7 .W224
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson. by
  • Simpson, Anna (Journalist)
Publication details: Basingstoke : Palgrave Macmillan, 2014
LOC classification:
  • HD69.B7 .S58B
Availability: Not available: PIM Creative Learning Space Chaengwattana: In Cataloging (1).

Brands and branding by
  • Brown, Stephen
Publication details: Los Angeles ; London : SAGE, 2016
LOC classification:
  • HF5415.1255 .B787B
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

cong ru men dao jing tong: jing dian ming pai qing tu dian = The Luxury strategy / Vincent Bastien , Jean-Noel [book]
Edition: 2nd. ed.
Publication details: Nanchang : jiang xi ke xue ji shu, 2014
LOC classification:
  • HD69.B7 C749 2013
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Gong si pin pai de zhan lue xuan ze/ Li Ming Zhang [book] by
  • Zhang, Li Ming
Publication details: Beijing : qing hua da xue , 2012
LOC classification:
  • HD69.B7 Z65
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

hang jia zhe yang mai ming pai = 867599811 1 行家这样买名牌 : 详解近100个欧洲服饰名牌, 帮你迅速建立时尚品味 zhao, xuan [book] by
  • zhao, xuan
Publication details: Beijing : bei jing lian he chu ban gong si, 2013
LOC classification:
  • HD69.B7 Z633H
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Kellogg on branding in a hyper-connected world : Alice M. Tybout. by
  • Tybout, Alice M
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2019
LOC classification:
  • HD69.B7 .T977K
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Nan shi shi shang pin pai xuan gou wan quan zhi nan / shi jie pin pai yan jiu ke ti zu [book] by
  • shi jie pin pai yan jiu ke ti zu
Publication details: beijing : bei jing gong ye da xue, 2014
LOC classification:
  • HD69.B7 S555N
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

ping guo de pin pai she ji zhi dao / luan, ling [book] by
  • luan, ling
Publication details: Beijing : ji xie gong ye, 2014
LOC classification:
  • HD69.B7 L962
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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