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Ling shou ye de xin gui ze = The new rules of retail :competing in the world's toughest marketplace / Robin Lewis [book] by
  • Lewis, Robin, 1940-
Publication details: New York City : Palgrave Macmillan, 2012
LOC classification:
  • HF5429 .L485
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz [book] by
  • Robinette, Scott
  • Brand, Claire
  • Lenz, Vicki
Publication details: New York : McGraw-Hill, 2001
LOC classification:
  • HF5415 .R656 2001
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Entrepreneurial marketing : a blueprint for customer engagement / Beth Goldstein, Babson College. by
  • Goldstein, Beth
Publication details: California : SAGE, 2020
LOC classification:
  • HF5415 .G592E
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research customer satisfaction evaluation and improvement of broadband business for chengdu telecommunication company Maoyuan He by
  • He, Maoyuan
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2013
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2013
Online access:
LOC classification:
  • IS .H487R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

The Huawei story by
  • Tao, Tian
  • Chunbo, Wu
Edition: พิมพ์ครั้งที่
Publication details: Thousand Oaks : SAGE Publications India Pvt. Ltd, 2015
LOC classification:
  • HF5415.335  .T346 2015
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

The Nordstrom Way to Customer Experience Excellence : Creating a Values-Driven Service Culture Spector, Robert and Reeves, Breanne O. [book] by
  • Spector, Robert
Edition: 3rd ed.
Publication details: Hoboken, New Jersey : Wiley., 2017
LOC classification:
  • HF5415.5 .S741N
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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