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Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. by
  • Eyal, Nir
  • Hoover, Ryan
Publication details: New York : Portfolio/Penguin, 2014
LOC classification:
  • HF5415.15 .E93H
Local call number:
  • COMM HF 2014 665674
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

New products management / Merle Crawford, Anthony Di Benedetto [book] by
  • Crawford, Charles Merle, 1924-
  • Di Benedetto, C. Anthony
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed
Publication details: Boston : McGraw-Hill, c2008
LOC classification:
  • HD69.N4 C899 2008
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Product design and development / Karl T. Ulrich, Steven D. Eppinger [book] by
  • Ulrich, Karl T
  • Eppinger, Steven D
Edition: 4th ed.
Publication details: Boston: McGraw-Hill/Irwin, c2008
LOC classification:
  • HD31 .U45 2008
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Strategic management of technological innovation / Melissa A. Schilling, New York University. by
  • Schilling, Melissa A
Edition: Sixth edition.
Publication details: New York : McGraw-Hill Education, 2020
LOC classification:
  • HD45 .S334S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). PIM Creative Learning Space EEC (2).

Strategic management of technological innovation / Melissa A. Schilling [book] by
  • Schilling, Melissa A
Edition: 2nd ed
Publication details: Singapore : McGraw-Hill/Irwin, c2008
LOC classification:
  • HD45 .S334
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Strategic management of technology and innovation / Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright [book] by
  • Burgelman, Robert A
  • Christensen, Clayton M
  • Wheelwright, Steven C, 1943-
Edition: 4th ed.
Publication details: Boston : McGraw-Hill Irwin, c2004
LOC classification:
  • HD45 .B799 2004
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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