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3-IN-1 SOAP DEMAND AMONG GENERATIONY CONSUMERS IN BANGKOK METROPRLITAN AREA by
  • DHANANYA KIATSONGSAK
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2015
Dissertation note: Independent Study (IMBA (Business Administration (International program)) -- Panyapiwat Institute of Management, 2015
Online access:
LOC classification:
  • IS .D111
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

A Research on The Influence of Nostalgic Marketing Strategies Under Pet Chain Stores on Customers' Repurchase Intention Yangyang Fu by
  • Yangyang Fu
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Thesis (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2020
LOC classification:
  • Thesis .Y22R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

A research on the marketing strategy ofhikvision digital technology CO.,LTD. 海康威视数字技术股份有限公司的市场营销策略研究 by
  • Liao, Jianan
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2017
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
Online access:
LOC classification:
  • IS .L693A
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by
  • Parente, Donald
Edition: 4th ed.
Publication details: Mason, Ohio : Thomson/South-Western, 2006
Other title:
  • Guide to marketing communication plans.
LOC classification:
  • HF5837 .P228A
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Advertising media planning: a brand management approach by
  • Kelley, Larry D
  • Sheehan, Kim
  • Jugenheimer, Donald W
Edition: Fourth edition
Publication details: New York ; London : Routledge,Taylor & Francis Group, 2015
Other title:
  • Advertising media planning
LOC classification:
  • HF5826.5 .K453
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll. by
  • Roll, Martin
Edition: 2nd ed.
Publication details: New York, NY : Palgrave Macmillan, 2015
LOC classification:
  • HD69.B7 .R654
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 7th ed.
Publication details: Boston : McGraw-Hill, 2005
LOC classification:
  • HF5415.32 .P478 2005
Availability: Items available for loan: PIM Creative Learning Space EEC (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 8th ed.
Publication details: Boston : McGraw-Hill, 2008
LOC classification:
  • HF5415.32 .P478 2008
Availability: Items available for loan: PIM Creative Learning Space EEC (1).

Customer-Oriented Marketing Strategy Making: Research on The Marketing Program of "Drops Automatic Garlic Peeling Machine" by
  • Liu, Bin
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2018
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2018
LOC classification:
  • IS .L783C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Digital branding: a complete step-by-step guide to strategy, tactics and measurement/ Daniel Rowles [book] by
  • Rowles, Daniel
Publication details: London ; Philadelphia : Kogan Page, c2014
LOC classification:
  • HF5415.1265 .R688
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The digital crown : winning at content on the web / Ahava Leibtag [book] by
  • Leibtag, Ahava
Publication details: Boston : Boston : Morgan Kauffmann is an imprint of Elsevier, 2014
LOC classification:
  • HF5415.1265 .L447 2014
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Digital marketing : strategic planning & integration / Annmarie Hanlon. by
  • Hanlon, Annmarie
Publication details: London : SAGE Publications Ltd, 2019
LOC classification:
  • HF5415.1265 .H241D
Availability: Not available: PIM Creative Learning Space Chaengwattana: Checked out (1).

Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick. by
  • Chaffey, Dave
  • Ellis-Chadwick, Fiona [author.]
Edition: Seventh edition.
Publication details: New York : Pearson, 2019
LOC classification:
  • HF5415.1265 .C472D
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). PIM Creative Learning Space EEC (2).

Digital marketing strategy: an integrated approach to online marketing by
  • Kingsnorth, Simon
Edition: 1st Edition
Publication details: London : Philadelphia, PA : Kogan Page, 2016
Other title:
  • Digital marketing strategy
LOC classification:
  • HF5548.32  .K566D
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Not available: PIM Creative Learning Space Chaengwattana: Checked out (2).

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook. by
  • Wright, Travis
  • Snook, Chris J [author.]
Publication details: New Jersey : John Wiley & Sons, Inc., 2017
LOC classification:
  • HF5415.1265 .W947D
Availability: Not available: PIM Creative Learning Space Chaengwattana: In Cataloging (1).

The development strategy resarch of md construction company / Yulin Wang [book] by
  • Wang, Yulin
Publication details: : , 2014
Dissertation note: การศึกษาค้นคว้าอิสระ (บธ.ม.(การจัดการธุรกิจค้าปลีกภาษาจีน)) -- สถาบันการจัดการปัญญาภิวัฒน์, 2557
Other title:
  • การศึกษาค้นคว้าอิสระเรื่อง TThe development strategy resarch of md construction company
Local call number:
  • Thesis .W242
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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