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Ling shou ye de xin gui ze = The new rules of retail :competing in the world's toughest marketplace / Robin Lewis [book] by
  • Lewis, Robin, 1940-
Publication details: New York City : Palgrave Macmillan, 2012
LOC classification:
  • HF5429 .L485
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

AGE and satisfaction factors, astudy of ain' a experience store in chongqing by
  • Chen, Dingyuan
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2015
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2015
Online access:
LOC classification:
  • IS .C185A
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson. by
  • Simpson, Anna (Journalist)
Publication details: Basingstoke : Palgrave Macmillan, 2014
LOC classification:
  • HD69.B7 .S58B
Availability: Not available: PIM Creative Learning Space Chaengwattana: In Cataloging (1).

Building brand experiences : a practical guide to retaining brand relevance / Darren Coleman. by
  • Coleman, Darren (Marketing researcher)
Edition: 1st Edition.
Publication details: New York, NY : Kogan Page Ltd, 2018
LOC classification:
  • HF5415.1255 .C646B
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz [book] by
  • Robinette, Scott
  • Brand, Claire
  • Lenz, Vicki
Publication details: New York : McGraw-Hill, 2001
LOC classification:
  • HF5415 .R656 2001
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Entrepreneurial marketing : a blueprint for customer engagement / Beth Goldstein, Babson College. by
  • Goldstein, Beth
Publication details: California : SAGE, 2020
LOC classification:
  • HF5415 .G592E
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Factors influencing customers' satisfaction on ATM service, case study in myanmar by
  • Aung, Einandar
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2017
Dissertation note: Independent Study (M.B.A (Business Administration (internationl program))) -- Panyapiwat Institute of Management, 2017
Online access:
LOC classification:
  • IS .A926F
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Organizational behavior: improving performance and commitment in the workplace / Jason A Colquitt, Jeffery A LePine, Michael J. Wesson. by
  • Colquitt, Jason
  • LePine, Jeffery A [author.]
  • Wesson, Michael J [author.]
Edition: Sixth Edition.
Publication details: New York : McGraw-Hill Education, 2019
LOC classification:
  • HD58.7 .C722O
Availability: Not available: PIM Creative Learning Space EEC: In transit (1).

Research customer satisfaction evaluation and improvement of broadband business for chengdu telecommunication company Maoyuan He by
  • He, Maoyuan
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2013
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2013
Online access:
LOC classification:
  • IS .H487R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Shen ruApple zhi ying men shi : yi sheng zhong yi ding yao ti yan yi ci de ping guo jing yan by
  • luo, Gai (Gallo Carmine)
  • Carmine Gallo
  • Jinhui Lin, (ying yu)
Series: Qi ye dian fan ; CE028.
Publication details: Tai bei shi : Mai ge luo xi er, 2012
Other title:
  • 深入Apple直營門市 : 一生中一定要體驗一次的蘋果經驗
LOC classification:
  • HF5415.5 .L964S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The Huawei story by
  • Tao, Tian
  • Chunbo, Wu
Edition: พิมพ์ครั้งที่
Publication details: Thousand Oaks : SAGE Publications India Pvt. Ltd, 2015
LOC classification:
  • HF5415.335  .T346 2015
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

The Nordstrom Way to Customer Experience Excellence : Creating a Values-Driven Service Culture Spector, Robert and Reeves, Breanne O. [book] by
  • Spector, Robert
Edition: 3rd ed.
Publication details: Hoboken, New Jersey : Wiley., 2017
LOC classification:
  • HF5415.5 .S741N
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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