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Behavioral marketing : delivering personalized experiences at scale /

By Walters, Dave,. New Jersey : Wiley, 2015 . xxi, 229 pages ; , Includes index. 24 cm. 9781119076575 (hardback)

By Coleman, Darren. New York, NY : Kogan Page Ltd, 2018 . xiv, 280 pages : , Includes index. 24 cm. 9780749481568 (pbk.)

By Peppers, Don,. New Jersey : Wiley, 2017 . xxiv, 600 pages ; 25 cm.. 9781119236252