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 Essentials of services marketing






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 <dc:identifier>ISBN:9789810686185</dc:identifier>
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	   <p>By Wirtz, Jochen. 
	   New York : Pearson Education South Asia Pte Ltd, 2012
                        . 679 p
                        
                        
                         9789810686185
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 Principles of services marketing






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 <dc:identifier>ISBN:9780077116279</dc:identifier>
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	   <p>By Palmer, Adrian. 
	   London : McGraw-Hill, 2008
                        . 606 p.
                        
                        
                         9780077116279
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