PIM Creative Learning Space Search for 'an:44593' with limit(s): 'suppress:false'

Advertising campaign strategy : a guide to marketing communication plans /

By Parente, Donald.. Mason, Ohio : Thomson/South-Western, 2006 . xxvi, 400 p. : 9780324422825 (pbk. : inter. student ed.) | 0324422822 (pbk. : inter. student ed.)

Place hold on Advertising campaign strategy :

Integrated advertising, promotion, and marketing communications /

By Clow, Kenneth E.. Upper Saddle River, N.J. : Pearson, 2014 . 480 p. : 9780273786986

Place hold on Integrated advertising, promotion, and marketing communications /

Integrated Marketing Communications : A Global Brand-Driven Approach.

By Kitchen, Philip J.. Cham : Palgrave Macmillan, 2022 . 374 pages; 9783030764159

Place hold on Integrated Marketing Communications :