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Asian brand strategy : building and sustaining strong global brands in Asia /

By Roll, Martin,. New York, NY : Palgrave Macmillan, 2015 . 335 p. : 23 cm.. 9781137359162

By Wang, Shao Qiang. Dalian : da lian li gong da , 2011 . 255 p. : 9787561166116 | 7561166117

By Simpson, Anna. Basingstoke : Palgrave Macmillan, 2014 . xiii, 190 pages ; 22 cm.. 9781137351814 | 1137351810

By Brown, Stephen. Los Angeles ; London : SAGE, 2016 . 282 p 9781473919525

Nanchang : jiang xi ke xue ji shu, 2014 . 219 p. 9787539045818

By Zhang, Li Ming. Beijing : qing hua da xue , 2012 9787302266785

By zhao, xuan. Beijing : bei jing lian he chu ban gong si, 2013 . 176 p. 9787550214538 | 7550214530

By Tybout, Alice M.. Hoboken, New Jersey : John Wiley & Sons, Inc., 2019 . xxviii, 338 pages : 24 cm. 9781119533184

beijing : bei jing gong ye da xue, 2014 . 345 p. 9787563937752

By luan, ling. Beijing : ji xie gong ye, 2014 . 213 p. 9787111447887