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Behavioral marketing : delivering personalized experiences at scale /

By Walters, Dave,. New Jersey : Wiley, 2015 . xxi, 229 pages ; , Includes index. 24 cm. 9781119076575 (hardback)

By Goodman, John.. New York : American Management Association, 2014 . xi, 244 pages ; 24 cm. 9780814433881

By McKean, John,. New Jersey : John Wiley & Sons, Inc., 2014 . xxii, 321 pages : 23 cm. 9781119002321

By Batat, Wided,. New York : Routledge, 2019 . xxiv, 277 pages : 24 cm.. 9781138293168 (pbk. : alk. paper)

By Pearson, Timothy R.. New York : McGraw-Hill, 2011 . xi, 240 p. ; 24 cm.. 9780071762557 (alk. paper)

By Stratten, Scott.. Hoboken : Wiley, 2014 . vi, 234 pages ; , Includes index. 24 cm. 9781118943007 (hardback)

By Taylor, Jim,. Beijing : qi ye guan li, 2013 . 143 p. 9787516402832

By Shankman, Peter.. New York : Palgrave Macmillan, 2015 . 248 pages : 25 cm. 9781137279668 (alk. paper)