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Principles of services marketing /

By Palmer, Adrian. New York : McGraw-Hill, 2008 . xviii, 606 p. : 0077116275 | 9780077116279

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Service management : operations, strategy, and information technology /

By Fitzsimmons, James A.. Boston : McGraw-Hill, 2006 . xiv, 605 p. : , Library has compact disc: C. 0071244409

Service management : operations, strategy, and information technology /

By Fitzsimmons, James A.. Boston : McGraw-Hill, 2008 . xiv, 537 p. : 0071263462 | 9780071263467 | 9780077228491 | 007126346D (CD-ROM) | 978007126346D (CD-ROM)

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Service management : operations, strategy, information technology /

By Fitzsimmons, James A.. New York : McGraw-Hill, 2018 . 520 p. : 28 cm.. 9781260092424 | 1260092429

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Service management and marketing : customer management in service competition /

By Gronroos, Christian,. Hoboken, NJ : J. Wiley & Sons, 2007 . x, 483 p. : 9780470028629

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Services marketing : integrating customer focus across the firm /

Boston : McGraw-Hill, 2008 . xxiii, 623 p. : 0077107950 | 9780077107956

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Services marketing : people, technology, strategy /

By Lovelock, Christopher.. Boston : Pearson, 2011 . 648 p. : 9780136118749 | 0273756060 (pbk. : global ed.) | 9780273756064 (pbk. : global ed.)

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