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A Research on a study on the drivers of costumer loyalty to Chain covenience stores / Xin, Liu by
  • Liu, Xin
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2011
Dissertation note: Independent Study (M.B.A (Business Administration (International program)) -- Panyapiwat Institute of Management, 2011
LOC classification:
  • IS .X783R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Research on customer group characteristic and development of animatrd film market, studt of university students in beijng การค้นคว้าอิสระ Research on customer group characteristic and development of animatrd film market, studt of university students in beijng CHEN, LI by
  • CHEN, LI
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2015
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
Online access:
LOC classification:
  • IS .C518
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research on game consumers' behavior in dy: a case study of xj series game consumers Wanghong Li by
  • Li, Wanghong
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of Management, 2017
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2017
Online access:
LOC classification:
  • IS .L788R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research on The Consumption Behavior of The Invisible Poor Under The Modern Consumerism Culture Yifan Wang by
  • Yifan Wang
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2020
LOC classification:
  • IS .Y51R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research on The Impact of Electric Word of Mouth on Consumer Behavioral Will - From The Perspective of Online Social Network/ Ziwei Zhao by
  • Ziwei Zhao
  • Panyapiwat Institute of Management Business Administration Program (Chinese Program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Doctor of Philosophy (PH.D.(Business Administration C-PH.D)) -- Panyapiwat Institute of Management, 2020
LOC classification:
  • Thesis .Z82R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research on The influence of perceived usefulness,perceived cost and perceived interactivity on consumer willingness-take online education as an example by
  • Wang, Mujue
Publication details: Nonthaburi : Panyapiwat Institute of Management, 2021
Dissertation note: Independent Study : Master of Business Administration (Chiness Program) -- Panyapiwat Institute of Management, 2021.
Local call number:
  • IS .W246R 2021
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research on The Influence of Perceived Value on Fresh Products Online Shopping Intention - Taking Jingdong Fresh Food Website as An Example Yang Li by
  • Yang Li
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Thesis (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2020
LOC classification:
  • Thesis .Y22R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research on The Influence of Promotion Activities on Sales Performance of SJ Enterprises Shihao Yang by
  • Shihao Yang
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Thesis (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2020
LOC classification:
  • Thesis .S555R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research on The Influencing Factors of Taobao E-Commerce Live Broadcast on consumer Behavior by
  • Lu, Jiang
Publication details: Nonthaburi : Panyapiwat Institute of Management, 2021
Dissertation note: Independent Study : Master of Business Administration (Chiness Program) -- Panyapiwat Institute of Management, 2021.
Local call number:
  • IS .L926R 2021
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research on the Marketing Strategy of Nanjing Auspicious Brand of Cloud Brocade Lin, Tianyao by
  • Lin, Tianyao
  • Panyapiwat Institute of Management Business Adminustration (Chinese Program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2018
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2018
LOC classification:
  • IS .L735R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research on The Relationship Between Consumer Affinity and Revisit Intention: A Case Study of Chinese Tourists Entry to Thailand Yanping Shi by
  • Yanping Shi
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Doctor of Philosophy (PH.D.(Business Administration C-PH.D)) -- Panyapiwat Institute of Management, 2020
LOC classification:
  • Thesis .Y24R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research on The Relationship Between Consumer Behavior and Brand Loyalty Based on Online Popular Grape Wine Brand Community/ Ying Xiong by
  • Ying Xiong
  • Panyapiwat Institute of Management Business Administration Program (Chinese Program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Doctor of Philosophy (PH.D.(Business Administration C-PH.D)) -- Panyapiwat Institute of Management, 2020
Online access:
LOC classification:
  • Thesis .Y51R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research The Influence of Packaging Color Choice on Consumers Purchasing Intention -- Take Beverage Packaging/ Yingzhao Cao by
  • Yingzhao Cao
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2019
Dissertation note: วิทยาลัยบัณฑิตศึกษาจีน บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท)
Online access:
LOC classification:
  • IS .Y51R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research customer satisfaction evaluation and improvement of broadband business for chengdu telecommunication company Maoyuan He by
  • He, Maoyuan
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2013
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2013
Online access:
LOC classification:
  • IS .H487R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

she chi pin ying gai zhe yang mai / Masae, Iwakura [book] by
  • Masae, Iwakura
Edition: 5th ed.
Publication details: beijing : zhong hua gong shang lian he, 2013
LOC classification:
  • HF5415.3 .M394 2013
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Shen ruApple zhi ying men shi : yi sheng zhong yi ding yao ti yan yi ci de ping guo jing yan by
  • luo, Gai (Gallo Carmine)
  • Carmine Gallo
  • Jinhui Lin, (ying yu)
Series: Qi ye dian fan ; CE028.
Publication details: Tai bei shi : Mai ge luo xi er, 2012
Other title:
  • 深入Apple直營門市 : 一生中一定要體驗一次的蘋果經驗
LOC classification:
  • HF5415.5 .L964S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Study of enterprise marketing strate gy based on the company as example by
  • Wang, Yao
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of Management, 2017
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2017
Online access:
LOC classification:
  • IS .W345S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

STUDY ON THE CONSUMER BEHAVIOR OF THEALTH BASED ON TECHNOLOGY ACCEPTANCE MODE (TAM) : TAKE CONSUMERS IN XIAMEN OF CHINA AS EXAMPLE SHANSHAN AN by
  • SHANSHAN AN
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2015
Dissertation note: Independent Study (IMBA (Business Administration (International program)) -- Panyapiwat Institute of Management, 2015
Online access:
LOC classification:
  • IS .S377S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon. by
  • Yoon, Eddie
Publication details: Massachusetts : Harvard Business Review Press, 2016
LOC classification:
  • HF5415.127 .Y66S
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The behavior analysis of Guizhou undergraduate consumers based on mobile e-commerce Han Tian by
  • Tian, Han
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2014
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
LOC classification:
  • IS .T551
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The Effects of Marketing Mix, Country of Origin Image, Ethnocentrism and Animosity on Chinese Smartphones' Brand Image in Myanmar/ Shwe Kyi Zin Hein by
  • Shwe Kyi Zin Hein
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2019
Dissertation note: Independent Study (MBA (Business Administration (International program)) -- Panyapiwat Institute of Management, 2019
Online access:
LOC classification:
  • IS .S562E
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The handbook of brand management scales by
  • Zarantonello, Lia
  • Pauwels-Delassus, Véronique
Edition: First Edition
Publication details: London ; New York : Routledge Taylor & Francis Group, 2016
LOC classification:
  • HF5415.3 .Z375
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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