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The handbook of brand management scales by
  • Zarantonello, Lia
  • Pauwels-Delassus, Véronique
Edition: First Edition
Publication details: London ; New York : Routledge Taylor & Francis Group, 2016
LOC classification:
  • HF5415.3 .Z375
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The new ethics of journalism: principles for the 21st century/ The new ethics of journalism McBride, Kelly by
  • McBride, Kelly
  • Rosenstiel, Tom
Publication details: Los Angeles : SAGE, 2014
Other title:
  • Gender, race, and class in media
LOC classification:
  • PN4756  .M225
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly by
  • Scott, David Meerman
Edition: Fifth edition
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc, 2015
LOC classification:
  • HF5415.1265 .S393
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The Nordstrom Way to Customer Experience Excellence : Creating a Values-Driven Service Culture Spector, Robert and Reeves, Breanne O. [book] by
  • Spector, Robert
Edition: 3rd ed.
Publication details: Hoboken, New Jersey : Wiley., 2017
LOC classification:
  • HF5415.5 .S741N
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The power of information networks: new directions for agenda setting by
  • Guo, Lei
  • McCombs, Maxwell E
Series: Routledge studies in global information, politics and society ; 8
Publication details: New York, NY : Routledge, 2016
Other title:
  • The power of information networks
LOC classification:
  • P95.8  G977
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The strategy of global branding and brand equity by
  • Lee, Alvin
Publication details: London ; New York : Routledge, 2015
LOC classification:
  • HF5415.1255  L481
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Ultimate Branding / Josep Maria Minguet [book] by
  • Minguet, Josep Maria
Publication details: Monsa Publications, : Monsa Publications, , c2014
LOC classification:
  • HD69.B7 M381 2014
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Understanding and managing organizational behavior / Jennifer M. George, Gareth R. Jones [book] by
  • George, Jennifer M
  • Jones, Gareth R
Edition: 5th ed.
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
LOC classification:
  • HD58.7 .G462 2008
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Understanding digital marketing: marketing strategies for engaging the digital generation/ Damian Ryan [book] by
  • Ryan, Damian
Edition: Fourth edition
Publication details: London : Kogan Page, c2017
LOC classification:
  • HF5415.1265 .R988U
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Understanding digital marketing: marketing strategies for engaging the digital generation/ Damian Ryan [book] by
  • Ryan, Damian
Edition: Third edition
Publication details: London ; Philadelphiark : Kogan Page, c2014
LOC classification:
  • HF5415.1265 R988
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Understanding Media Ethics by
  • David Sanford Horner
Publication details: Thousand Oaks, CA : Sage, 2015
LOC classification:
  • PN4781 .D249
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

VERSATILE GRAPHIC DESIGN/ DAVID Choi [book] by
  • CHOI, DAVID
Publication details: words and visuals press pte ltdi : , 2014
LOC classification:
  • NC1001 .C911
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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