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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 7th ed.
Publication details: Boston : McGraw-Hill, 2005
LOC classification:
  • HF5415.32 .P478 2005
Availability: Items available for loan: PIM Creative Learning Space EEC (1).

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 8th ed.
Publication details: Boston : McGraw-Hill, 2008
LOC classification:
  • HF5415.32 .P478 2008
Availability: Items available for loan: PIM Creative Learning Space EEC (1).

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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens [book] by
  • Arens, William F
  • Weigold, Michael F
  • Arens, Christian
Edition: 11th ed.
Publication details: Boston : McGraw-Hill Irwin, c2008
LOC classification:
  • HF5821 .A74 2008
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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Panyapiwat Institute of Management
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