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Conducting research interviews for business and management students Cassell, Catherine [book] by
  • Cassell, Catherine
Edition: 1st edition
Publication details: Thousand Oakes, CA : SAGE Publicatiosn ltd, 2015
Other title:
  • Mastering business research methods
LOC classification:
  • HB615 .S371 2013
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 7th ed.
Publication details: Boston : McGraw-Hill, 2005
LOC classification:
  • HF5415.32 .P478 2005
Availability: Items available for loan: PIM Creative Learning Space EEC (1).

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Panyapiwat Institute of Management
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