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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 7th ed.
Publication details: Boston : McGraw-Hill, 2005
LOC classification:
  • HF5415.32 .P478 2005
Availability: Items available for loan: PIM Creative Learning Space EEC (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 8th ed.
Publication details: Boston : McGraw-Hill, 2008
LOC classification:
  • HF5415.32 .P478 2008
Availability: Items available for loan: PIM Creative Learning Space EEC (1).

Consumer behaviour and analytics / Andrew Smith. by
  • Smith, Andrew
Publication details: New York : Routledge, 2020
LOC classification:
  • HF5415.32 .S559C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Contemporary brand management / Johny K. (Kjell) Johansson [book] by
  • Johansson, Johny K
Publication details: TThousand Oaks, CA : SageSAGE Publications, Inc, c2015
LOC classification:
  • HF5415.1255 .J213
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

da ju yuan de tai qian mu hou = A case study behind the scenes at the grand theatre / qian, shi jin [book] by
  • qian, shi jin
Publication details: Shanghai : shang hai yin yue xue yuan, 2013
Other title:
  • 文化艺术演出市场的经典案例 : 大剧院的台前幕后
LOC classification:
  • HF5415 .Q11
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

da shu ju shi dai qing song zhuan qian zhi dao =/ luo, an lin [book] by
  • luo, an lin
Publication details: beijing : dian zi gong ye, 2013
Other title:
  • 大数据时代轻松赚钱之道 罗安林著
LOC classification:
  • HF5415 .L964
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] by
  • Hemann, Chuck
  • Burbary, Ken [author.]
Edition: 2nd edition.
Publication details: New York : Pearson Education, 2018
LOC classification:
  • HF5415.1265 .H487D
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). PIM Creative Learning Space EEC (1).

Digital marketing anytime anywhere by
  • สถาบันการจัดการปัญญาภิวัฒน์
Source: วารสารปัญญาภิวัฒน์
Publication details: นนทบุรี: สถาบันการจัดการปัญญาภิวัฒน์, 2562
Local call number:
  • Journal
Availability: No items available.

The Analysis for marketing channel of imported cars in Thailand : the case of Mercedes-Benz Tanaphol Bunwarut by
  • Tanaphol Bunwarut
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2014
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
Other title:
  • Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
Online access:
LOC classification:
  • IS .T161A
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The development strategy resarch of md construction company / Yulin Wang [book] by
  • Wang, Yulin
Publication details: : , 2014
Dissertation note: การศึกษาค้นคว้าอิสระ (บธ.ม.(การจัดการธุรกิจค้าปลีกภาษาจีน)) -- สถาบันการจัดการปัญญาภิวัฒน์, 2557
Other title:
  • การศึกษาค้นคว้าอิสระเรื่อง TThe development strategy resarch of md construction company
Local call number:
  • Thesis .W242
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The Research of aigo entrepreneurs alliance stability : Thailand market failures / Lamei Wu by
  • Wu, Lamei
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2014
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
LOC classification:
  • IS .W959R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz [book] by
  • Robinette, Scott
  • Brand, Claire
  • Lenz, Vicki
Publication details: New York : McGraw-Hill, 2001
LOC classification:
  • HF5415 .R656 2001
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Fu wu zhu dao luo ji : fu wu jing ji shi dai de fu wu fa xiang yu ying yong by
  • Robert F. Lusch
  • Stephen L. Vargo
Publication details: China Productivity Center : , 2016
Other title:
  • Service-Dominant Logic: Premises, Perspectives, Possibilities
LOC classification:
  • HF5415.5 .R367
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

fu zhuang ling shou zhong duan yun ying yu guan li( di2 ban) / sun ju jian [book] by
  • sun ju jian
Edition: 17th ed.
Publication details: Shanghai : dong hua da xue, 2014
LOC classification:
  • HF5438.25 .S957
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Global and transnational business : strategy and management / George Stonehouse ... [et al.] by
  • Stonehouse, George
Publication details: Chichester, West Sussex : Wiley, c2000
LOC classification:
  • HD62.4 .G52 2000
Availability: No items available.

guo ji ying xiao = International marketing/ Curry Jeffrey Edmund [Book] by
  • Edmund, Curry Jeffrey
Edition: 2th ed.
Language: Chinese-English
Publication details: Shanghai : shang hai wai yu jiao yu, 2010
LOC classification:
  • HF5415 .E24 2010
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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