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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 8th ed.
Publication details: Boston : McGraw-Hill, 2008
LOC classification:
  • HF5415.32 .P478 2008
Availability: Items available for loan: PIM Creative Learning Space EEC (1).

Consumer Behaviour : Global Edition (2014) by
  • Schiffman, Leon G
  • Wisenblit, Joseph
Edition: 11th ed.
Publication details: Harlow : Pearson, 2014
LOC classification:
  • HF5415.3 S29C
Availability: No items available.

Consumer behaviour and analytics / Andrew Smith. by
  • Smith, Andrew
Publication details: New York : Routledge, 2020
LOC classification:
  • HF5415.32 .S559C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Consumer behaviour: applications in marketing by
  • East, Robert
Edition: 3rd edition
Publication details: Thousand Oaks, CA : Sage Pub, 2016
Other title:
  • Consumer behaviour
LOC classification:
  • HF5415.32 .E274C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Consumer expectations : micro foundations and macro impact / Richard Thomas Curtin. by
  • Curtin, Richard Thomas
Publication details: New York : Cambridge University Press, 2019
LOC classification:
  • HF5415.32 .C86C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Consumer Involvement and Music Consumption Willingness Study Taking the Music Department of Changsha Yuanmeng Art Training School as an Example Hu, Yue by
  • Hu, Yue
  • Panyapiwat Institute of Management Business Adminustration (Chinese Program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2018
Dissertation note: Independent Study (M.B.A (Business Administration (International program))) -- Panyapiwat Institute of Management, 2018
LOC classification:
  • IS .H359C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Consumer social values / edited by Eda Gurel-Atay and Lynn R. Kahle. by
  • Gurel-Atay, Eda [editor.]
  • Kahle, Lynn R [editor.]
Series:
Publication details: New York : Routledge, Taylor & Francis Group, 2019
LOC classification:
  • HF5415.32 .C663
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Correlation Between Consumer Negative Emotions and Post-Purchase Behavior in The Context of Courier Service Failure Yue, Dandi by
  • Yue, Dandi
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: นนทบุรี : Panyapiwat Institute of management, 2018
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2018
LOC classification:
  • IS .Y94C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean. by
  • McKean, John
Publication details: New Jersey : John Wiley & Sons, Inc., 2014
LOC classification:
  • HF5415.5 .M383C
Availability: Not available: PIM Creative Learning Space Chaengwattana: In Cataloging (1).

Data driven : harnessing data and AI to reinvent customer engagement / Tom Chavez, Chris O'Hara, Vivek Vaidya. by
  • Chavez, Tom
  • O'Hara, Chris [author.]
  • Vaidya, Vivek [author.]
Edition: 1 Edition.
Publication details: New York : McGraw-Hill Education, 2019
LOC classification:
  • HF5415.32 .C454D
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz [book] by
  • Robinette, Scott
  • Brand, Claire
  • Lenz, Vicki
Publication details: New York : McGraw-Hill, 2001
LOC classification:
  • HF5415 .R656 2001
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Entrepreneurial marketing : a blueprint for customer engagement / Beth Goldstein, Babson College. by
  • Goldstein, Beth
Publication details: California : SAGE, 2020
LOC classification:
  • HF5415 .G592E
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat. by
  • Batat, Wided
Publication details: New York : Routledge, 2019
LOC classification:
  • HF5415 .B328E
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

FACTORS INFLUENCING CONSUMER'S PURCHASE DECISON FOR COLD SANDWICH FROM CONVENIENCE STORE IN BANGKOK METROPOLITAN AREA by
  • THUSDAPORN PUENGJITON
Edition: พิมพ์ครั้งที่
Publication details: กรุงเทพมหานคร : , 2015
LOC classification:
  • Thesis  .T356 2015
Availability: No items available.

FACTORS INFLUENCING CONSUMER'S PURCHASE DECISON FOR COLD SANDWICH FROM CONVENIENCE STORE IN BANGKOK METROPOLITAN AREA THUSDAPORN PUENGJITON by
  • THUSDAPORN PUENGJITON
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nothaburi : Panyapiwat Institute of management, 2015
Dissertation note: Independent Study (IMBA (Business Administration (International program)) -- Panyapiwat Institute of Management, 2015
Online access:
LOC classification:
  • IS .T356F
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

FACTORS INFLUENCING CONSUMER'S PURCHASE DECISON FOR COLD SANDWICH FROM CONVENIENCE STORE IN BANGKOK METROPOLITAN AREA by
  • THUSDAPORN PUENGJITON
Edition: พิมพ์ครั้งที่
Publication details: กรุงเทพมหานคร : ,
LOC classification:
  • Thesis  .T356 2015
Availability: No items available.

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