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The Huawei story by
  • Tao, Tian
  • Chunbo, Wu
Edition: พิมพ์ครั้งที่
Publication details: Thousand Oaks : SAGE Publications India Pvt. Ltd, 2015
LOC classification:
  • HF5415.335  .T346 2015
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

The Impact of Consumer Trust in Online Short-Term Rentals of Homestays on Consumer Behaviors in The Context of Sharing Economy Jing Zhu by
  • Jing Zhu
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Doctor of Philosophy (PH.D.(Business Administration C-PH.D)) -- Panyapiwat Institute of Management, 2020
LOC classification:
  • Thesis .J61I
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The Influence of Consumer Sentiment on The Purchasing Behavior of New Tobacco Products Weili Huang by
  • Weili Huang
  • Panyapiwat Institute of Management Business Administration Program (Chinese Program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Doctor of Philosophy (PH.D.(Business Administration C-PH.D)) -- Panyapiwat Institute of Management, 2018
Online access:
LOC classification:
  • Thesis .W422I
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The Nordstrom Way to Customer Experience Excellence : Creating a Values-Driven Service Culture Spector, Robert and Reeves, Breanne O. [book] by
  • Spector, Robert
Edition: 3rd ed.
Publication details: Hoboken, New Jersey : Wiley., 2017
LOC classification:
  • HF5415.5 .S741N
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The relationship between personal factors and the choice of interrior decoration style,a case study of kuoda company Xinyue Liang by
  • Liang, Xinyue
  • Panyapiwat institute of management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2015
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2015
Online access:
LOC classification:
  • IS .L472T
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The Relationship Between User Generated Content and Consumer Based Brand Equity The Case of Using Social Media as Marketing Tool For Educational Institute/ Yuanyuan, Shen by
  • Yuanyuan, Shen
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2019
Dissertation note: Independent Study (MBA (Business Administration (International program)) -- Panyapiwat Institute of Management, 2019
Online access:
LOC classification:
  • IS .Y94R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The research on influencing factors and consumer characteristics of theater market in beijing, china Qing Liu by
  • Liu, Qing
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2015
Dissertation note: การศึกษาค้นคว้าอิสระ (บธ.ม.(การจัดการธุรกิจค้าปลีก)) -- สถาบันสถาบันการจัดการปัญญาภิวัฒน์, 2015
Online access:
LOC classification:
  • IS .L783R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The study of adras silk apparel purchase influenencing factors Liyuan Yin by
  • Yin, Liyuan
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2015
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2015
Other title:
  • 爱德莱期丝绸服饰产品的购买因素研究
Online access:
LOC classification:
  • IS .Y514T
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The study of chinese college students preference on online shopping of thailand products LI, TAO by
  • LI, TAO
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2014
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
Online access:
LOC classification:
  • IS .T788
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Tongren preschool teachers of higher vocational students' consumption research 铜仁幼儿师范高等专科学校高职学生学习消费研究 by
  • Li, Jun
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2017
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
Online access:
LOC classification:
  • IS .L788T
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Understanding the Service Quality and Brand Creditability: A Case Study of Laundry Service with Challenging the Behavioral Loyalty in Bangkok Area by
  • Muenjit Jitsoonthornchaikul
Source: Journal of Humanities and Social Sciences
Publication details: เชียงราย : มหาวิทยาลัยแม่ฟ้าหลวง, 2566
Other title:
  • คุณภาพงานบริการและความน่าเชื่อถือของแบรนด์ กรณีศึกษา ธุรกิจซักแห้งในจังหวัดกรุงเทพมหานครกับความท้าทายในพฤติกรรมความภักดีของลูกค้า
Online access:
Availability: No items available.

Xiao fei zhe xing wei xue(ying wen yuan shu di11 ban)= Consumer behavior/ Del I. Hawkins [book] by
  • Hawkins, Del I
Series: Gao deng xue xiao jing ji guan li ying wen ban jiao cai guan li xue xi lie
Edition: 11th ed.
Publication details: Beijing : ji xie gong ye, 2011
Other title:
  • Consumer behavior
LOC classification:
  • HF5415.3 .H33X 2011
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

xiao fei zhe xing wei xue/ Solomon, Michael R. [book] by
  • Solomon, Michael R
Publication details: beijing : zhong guo ren min da xue you xian gong si, 2014
LOC classification:
  • HF5415.32 .S689
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Xiao fei zhe xing wei xue= Consumer behavior / Leon G. Schiffman, Leslie L. Kanuk. [book] by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Series: Business administration classics : Marketing | Gong shang guan li jing dian yi cong., shi chang ying xiao xi lieLanguage: Chinese-English
Publication details: Beijing : Zhongguo ren min da xue chu ban she , 2007
Other title:
  • Consumer behavior.
LOC classification:
  • HF5415.32 .S29
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

yin yu ying xiao: dong cha xiao fei zhe zhen zheng xu qiu de7 da guan jian = 隐喻营销 : 洞察消费者真正需求的7大关键 / Gerald Zaltman [book] by
  • Zaltman, Gerald
Publication details: Hangzhou : zhe jiang ren min, 2014
LOC classification:
  • HF5415.32 .Z22
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

zhong hua ren min gong he guo xiao fei zhe quan yi bao hu fa jie du / quan guo ren da fa zhi gong zuo wei yuan hui min fa shi [book] by
  • quan guo ren da fa zhi gong zuo wei yuan hui min fa shi
Publication details: Beijing : zhong guo fa zhi, 2013
LOC classification:
  • HF5415.3 .Q1
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

zhong hua ren min gong he guo xiao fei zhe quan yi bao hu fa shi yi / quan guo ren da chang wei hui fa zhi gong zuo wei yuan [book] by
  • quan guo ren da chang wei hui fa zhi gong zuo wei yuan
Publication details: Beijing : fa luu, 2013
LOC classification:
  • HF5548.32 .Q1G
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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