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Guang gao yu cu xiao : zheng he ying xiao chuan bo shi jiao, di 6 ban= Advertising and promotion, sixth edition /

By Belch, George E.. Beijing : Zhongguo ren min da xue chu ban she , 2006 . 18, 7, 1007 p. : 9787300071978

By Kotabe, Masaaki. Beijing : Zhongguo ren min da xue chu ban she , 2005 . 1, 1, 811 p. 7300066607 | 9787300066608

By Strauss, Judy. Beijing : Zhong guo ren min ta xue chu ban she , . x, 4, 447 p. : 9787300081434 | 7300081436

By Schiffman, Leon G.. Beijing : Zhongguo ren min da xue chu ban she , 2007 . 6, 5, 591 p. : 9787300077680 | 7300077684

By Keller, Kevin Lane,. Beijing : Zhong guo ren min ta xue chu ban she , 2006 . 670 p. 9787300076232