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Advertising creative: strategy, copy, and design

By Altstiel, Tom. Los Angeles : SAGE, 2014 . 463 p , New edition of this popular student guide to the realities of the creative process in advertising. Gets right to the point by stressing key principles and practical information students and working professionals can actually use. 9781506315386

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Advertising theory /

By Rodgers, Shelly. New York : Routledge, 2019 . 548 pages 9780815382508

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Integrated advertising, promotion, and marketing communications /

By Clow, Kenneth E.. Upper Saddle River, N.J. : Pearson, 2014 . 480 p. : 9780273786986

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