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Advertising media planning: a brand management approach

By Kelley, Larry D.. New York ; London : Routledge,Taylor & Francis Group, 2015 . 351 p 9780765640901

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Consumer expectations : micro foundations and macro impact /

By Curtin, Richard Thomas,. New York : Cambridge University Press, 2019 . 343 pages 9780521181136 (paperback)

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Entrepreneurial marketing : a blueprint for customer engagement /

By Goldstein, Beth,. California : SAGE, 2020 . 346 pages 9781544320434

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Essentials of marketing : a marketing strategy planning approach /

By Perreault, William D.. New York : McGraw-Hill Education, 2018 . 736 pages : 28 cm. 9781260092127 (alk. paper)

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Essentials of services marketing

By Wirtz, Jochen. New York : Pearson Education South Asia Pte Ltd, 2012 . 679 p 9789810686185

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Experiential marketing : consumer behaviour, customer experience and the 7Es /

By Batat, Wided,. New York : Routledge, 2019 . xxiv, 277 pages : 24 cm.. 9781138293168 (pbk. : alk. paper)

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Integrated Marketing Communications : A Global Brand-Driven Approach.

By Kitchen, Philip J.. Cham : Palgrave Macmillan, 2022 . 374 pages; 9783030764159

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M : marketing

By Grewal, Dhruv,. Dubuque : McGraw-Hill Education, 2020 . 483 pages , Revised edition of the authors' Marketing, 2018. 9781260260359 | 9781260576009 (New)

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Marketing /

By Kerin, Roger A.. Boston : McGraw-Hill/Irwin, 2018 . 734 p. ; , Includes biblipographical references and indexes. 29 cm.. 9781260092110 | 1260092119

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Marketing 4.0 : moving from traditional to digital /

By Kotler, Philip.. Hoboken, N.J. : Wiley, 2017 . 184 p. : 21 cm.. 9781119341208 (hbk.) | 1119341205 (hbk.)

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nao men: jie he zhong guo ru jia wen hua yu xian dai qi ye jing shen /

By Wei, Yu Qi. Beijing : zhong guo jing ji, 2007 . 290 p. 9787501781454 | 7501781451

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pin lei zhan lue /

By zhang, yun. Taiyuan : shan xi ren min, 2011 . 212 p. 9787203073697 | 7203073696

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Principles of marketing /

By Kotler, Philip.. Harlow : Pearson Education Limited, 2016 . 731 p. : 30 cm.. 9781292092485

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Retail 101 : the guide to managing and marketing your retail business /

By Reyhle, Nicole L.,. New York : McGraw-Hill Education, 2014 . xix, 251 pages ; 23 cm. 9780071840149 (alk. paper) | 0071840141 (alk. paper)

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Services marketing management, an introduction

By Vries, Wouter de. Groningen : Noordhoff, 2012 . 274 p 9789001802660

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Shi chang ying xiao xue

By Lan, Yiqing.. Shanghai : Li xin kuai ji chu ban she, 2007 . 2, 3, 251 p. : 9787542918352

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Shi chang ying xiao xue : Marketing

By Guoqing Guo.. Beijing : Zhongguo ren min da xue chu ban she, 2015 . 390 pages ; 26 cm.. 9787300196909

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Shopper marketing : how to increase purchase decisions at the point of sale /

By Stahlberg, Markus.. Philadelphia : Kogan Page, 2010 . xi, 244 p. : 24 cm.. 9780749457020

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xiao shou da shi yuan yi ping de72 tiao xiao shou zhen jing /

By Lu, Bin. Beijing : hua xue gong ye, 2012 . 245 p. 9787122128997 | 7122128997

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