02047nam a22003377a#4500 835704 20230531231443.0 tz 220315t th ||||| |||| 00| 0 tha d 9781982108601 PIMLIB BF637.C4 .B458C Berger, Jonah 68226 The Catalyst : how to change anyone's mind / Jonah Berger. The catalyst : how to change anyone's mind First edition. New York : Simon & Schuster, 2020. 3550 x, 270 pages : illustrations ; 22 cm New Arrivals Mar 2022 Includes bibliographical references (pages 245-248) and index. Reactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendix. Active listening ; Applying freemium ; Force field analysis. "The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will BUSINESS & ECONOMICS / Decision-Making & Problem Solving. 58331 BUSINESS & ECONOMICS / Leadership. 48248 BUSINESS & ECONOMICS / Markieting 68225 0097 PIM Creative Learning Space 47193 BK 835704 siriporn 835704 835704 0 0 0 5 BKE PIMLIB PIMLIB GEN-EN 2022-03-15 Asia Books 945.00 01300000083474 7 0 BF637.C4 .B458C 2020 32550000513194 2023-05-09 945.00 2023-05-09 BK