01355cam a22003137i 4500 835384 20230531231437.0 tz 141025s2014 enk b 001 0 eng 9781137351814 1137351810 PIMLIB HD69.B7 .S58B Simpson, Anna (Journalist) 67624 The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson. Basingstoke : Palgrave Macmillan, 2014. 4448 xiii, 190 pages ; 22 cm. New Arrivals Nov 2021 Includes bibliographic references and index. Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration. Brand name products Management. 4160 Consumer satisfaction. 56505 Social responsibility of business. 47015 0050 หนังสือได้รับบริจาค 9762 BK 835384 siriporn 835384 835384 0 0 0 5 BKE PIMLIB PIMLIB GEN-EN 2021-11-16 บริจาคโดย CPALL Knowledge Center 1395.00 8 0 HD69.B7 .S58B 2014 32550000512652 2023-05-09 1395.00 2023-05-09 BK