02788cam a2200313 a 4500 835378 20230531231436.0 tz 110511s2010 njua b 001 0 eng 9780470617878 9780470646861 (ebk.) PIMLIB HF5415.55 .S76U Stratten, Scott. 67614 Unmarketing : stop marketing. Start engaging. / Scott Stratten. Hoboken, N.J. : Wiley, 2010. 3665 xvi, 256 p. : ill. ; 24 cm. New Arrivals Nov 2021 Includes index. ""[Insert Name Here] has written a game changer for [Insert Industry Here]. Drop everything and read this book!"-Famous author who hasn't read this book" ""This author has paid $8,000 to be part of my 'bestselling author program' and he gets a testimonial as part of his fee. This is it."-Bestselling author who has written a testimonial for every biz book out there" ""This book has a great amount of words."-Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial" ""This book is the greatest business book in the world, besides mine."A︣uthor who only gives testimonials to people who give him one in return" "Stop marketing. Start UnMarketing." "Consider marketing. It's a vital aspect of running a successful business, but lately its practices have been taking a beating. And why not? Do you like getting cold-called just when you sit down to dinner? Having your mailbox clogged with random offers you immediately toss? Do you listen carefully to the ads that interrupt your favorite TV show? No? If these experiences are "marketing," youa︣nd your customersp︣robably prefer whatever's the complete opposite." "Instead of trying the same tired methods, what if you could have a new kind of conversation with your customers and prospects? If you're ready to stop marketing and start engaging, then welcome to UnMarketing." "Taking an on-the-ground look at the changing landscape of business-customer relationships, UnMarketing gives you innovative ways out of the old "Push and Pray" rut, which assumes that messages sent out blindly and broadly will magically lead to loyal, long-term clients. Instead, you'll discover a new, highly responsive "Pull and Stay" approach that brings the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.". Relationship marketing. 54237 Viral marketing. 67615 Internet marketing. 29453 0050 หนังสือได้รับบริจาค 9762 BK 835378 siriporn 835378 835378 0 0 0 5 BKE PIMLIB PIMLIB GEN-EN 2021-11-13 บริจาคโดย CPALL Knowledge Center 0.00 9 0 HF5415.55 .S76U 2010 32550000512615 2023-05-09 0.00 2023-05-09 BK