00624cam a2200181 a 450000100070000000500170000700700030002400800410002702000310006805000220009910000240012124501360014526000360028130000250031750400510034265000250039365000240041883537520250103170304.0tz101118s2011    nyu      b    001 0 eng    a9780071762557 (alk. paper)00aHF5415.1255b.P431 aPearson, Timothy R.14aThe old rules of marketing are dead :bthe 6 new rules for reinventing your brand & reigniting your business /cTimothy R. Pearson.  aNew York :bMcGraw-Hill,c2011.  axi, 240 p. ;c24 cm.  aIncludes bibliographical references and index. 0aBranding (Marketing) 0aCustomer relations.