02460cam a2200325 i 4500 835367 20240111084353.0 tz 160615s2017 maua b 001 0 eng c 9781633692077 PIMLIB HF5415.127 .Y66S Yoon, Eddie, 67581 Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon. Massachusetts : Harvard Business Review Press, 2016. 58398 vi, 225 pages : illustrations ; 22 cm New Arrivals Nov 2021 Includes bibliographical references and index. Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Superconsumers are everywhere, and they span categories, countries, and age groups. There are superconsumers of sneakers, bacon, cars, wine, and sports memorabilia. There are even superconsumers of white bread and white socks. Although these fanatics are relatively small in number--they make up only about 10% of consumers--they can drive between 30% and 70% of sales. Simply put, they are the key to fast, simple, and sustainable growth. Eddie Yoon, a strategy consultant with over 15 years of experience, takes us into the minds of superconsumers of all kinds of brands. He reveals what makes these fanatics tick and why they spend so much more than other consumers. And, most important, he teaches readers how to use readily available data to identify their own superconsumers and then use this newfound knowledge to transform ordinary consumers into more profitable superconsumers. Rich with data, research, and case studies, Superconsumers takes an in-depth look at a lovable, unique, and utterly fascinating group of people. It's a practical guide for readers interested in tapping into new revenue streams, boosting sales, and transforming their companies.-- Market segmentation. 47762 Consumer behavior. 60491 Consumer profiling. 67582 Consumers Attitudes. 4449 Fans (Persons) Attitudes. 67583 0050 หนังสือได้รับบริจาค 9762 BK 1 835367 siriporn 835367 835367 0 0 0 0 BKE PIMLIB PIMLIB GEN-EN 2021-11-13 บริจาคโดย CPALL Knowledge Center 0.00 9 2 7 HF5415.127 .Y66S 2016 32550000512602 2024-05-07 2024-01-11 0.00 2023-05-09 BK