01743cam a2200337 i 4500 835363 20230531231436.0 ta 181002s2015 nju b 001 0 eng 9781119167976 1119167973 PIMLIB HD53 .D78W Dru, Jean-Marie. 67578 The ways to new : 15 paths to disruptive innovation / Jean-Marie Dru. Hoboken, New Jersey : John Wiley & Sons, 2015. 4162 xii, 196 p. New Arrivals Nov 2021 Includes bibliographical references (p. 189-190) and index. Why marketing should drive innovation -- Disruption and innovation. Disruption and the innovation deficit ; Disrupt the way you innovate ; Disruption in practice -- Disruptive paths to innovation. Open disruption ; Structural disruption ; asset-based disruption ; Reverse disruption ; Sustainability-driven disruption ; Revival-based disruption ; Data-driven disruption ; Usage-based disruption ; Price-led disruption ; Added-service disruption ; Partnership-led disruption ; Brand-led disruption ; Insight-driven disruption ; Business model disruption ; Anticipation-driven disruption -- Disruptive brand building. Disruption strategy ; Disruption live -- Conclusion -- Disruption What Ifs -- Exhibits. Creative ability in business. 56348 Technological innovations. 54154 New products. 60490 Organizational change. 30051 Strategic planning. 29042 0050 หนังสือได้รับบริจาค 9762 BK 835363 siriporn 835363 835363 0 0 0 5 BKE PIMLIB PIMLIB GEN-EN 2021-11-16 บริจาคโดย CPALL Knowledge Center 0.00 8 0 HD53 .D78W 2015 32550000512650 2023-05-09 0.00 2023-05-09 BK