01508cam a2200313 i 4500 835327 20230610130907.0 tz 150608s2015 nju 001 0 eng 9781119076575 (hardback) PIMLIB HF5415.1265 .W365B Walters, Dave, 67512 Behavioral marketing : delivering personalized experiences at scale / Dave Walters. New Jersey : Wiley, 2015. 3665 xxi, 229 pages ; 24 cm New Arrivals Nov 2021 Includes index. "This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing. "-- Internet marketing. 29453 Customer relations. 41360 Consumers' preferences. 60492 BUSINESS & ECONOMICS / Marketing / General. 42140 0050 หนังสือได้รับบริจาค 9762 BK 1 835327 siriporn 835327 835327 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2021-11-16 บริจาคโดย CPALL Knowledge Center 795.00 0130000056150 0 HF5415.1265 .W365B 2015 32550000512656 2023-05-09 795.00 2023-05-09 BK 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2021-11-16 บริจาคโดย CPALL Knowledge Center 795.00 0130000056151 1 6 HF5415.1265 .W365B 2015 32550000512831 2023-08-05 2023-06-10 C.2 795.00 2023-05-09 BK