02333cam a2200337 i 4500 835299 20241025100144.0 tz 150226s2015 mau 001 0 eng 9781422142011 (hardback) PIMLIB HF5548.32 .W362D Wang, R. 67453 Disrupting digital business : create an authentic experience in the peer-to-peer economy / R "Ray" Wang. Boston : Harvard Business Review Press, 2015. 58398 vi, 191 pages ; 22 cm New Arrivals Nov 2021 Includes index. "Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach-at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"-- Electronic commerce. 35473 Technological innovations Management. 2205 Business enterprises Technological innovations. 3580 BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce). 67454 BUSINESS & ECONOMICS / Entrepreneurship. 67455 BUSINESS & ECONOMICS / Management. 42434 0050 หนังสือได้รับบริจาค 9762 BK 1 835299 siriporn 835299 835299 0 0 lcc 0 5 BKE PIMLIB PIMLIB GEN-EN 2022-01-22 บริจาคโดย CPALL Knowledge Center 950.00 0130000056125 1 4 HF5548.32 .W362D 2015 32550000512998 2025-06-05 2024-10-25 950.00 2023-05-09 BK