02012cam a2200241 i 450000100070000000500170000700700030002400800410002702000290006805000220009710000130011924501110013226000520024330000270029550000200032252011310034265000250147365000430149865000530154165000920159465000450168665000390173183529920241025100144.0tz150226s2015    mau           001 0 eng    a9781422142011 (hardback)00aHF5548.32b.W362D1 aWang, R.10aDisrupting digital business :bcreate an authentic experience in the peer-to-peer economy /cR "Ray" Wang.  aBoston :bHarvard Business Review Press,c2015.  avi, 191 pages ;c22 cm  aIncludes index.  a"Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age.  From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises.  Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity.  Ray Wang provides a different approach-at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"-- 0aElectronic commerce. 0aTechnological innovationsxManagement. 0aBusiness enterprisesxTechnological innovations. 7aBUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce). 7aBUSINESS & ECONOMICS / Entrepreneurship. 7aBUSINESS & ECONOMICS / Management.