01570nam a22002773i 4500 835253 20230531231434.0 cr cnu|||||||| 211026s2016 xx o ||||0 eng d 9780749478377 9783868816266 PIMLIB HF5415.1255 .C677F Correia, Teo. 67370 The Fluid Consumer : Next Generation Growth and Branding in the Digital Age. London : Kogan Page, 2017. 4158 190 pages : illustrations ; 22 cm New Arrivals Oct 2021 Titel -- Table of Contents -- Acknowledgments -- Introduction -- PART I: The Outside Focus -- Chapter One -- Experience or Utility: Setting a Course to Please the Fluid Consumer -- Chapter Two -- The Platform Imperative -- Chapter Three -- Considering Digital Consumer Journeys Without Bias -- Chapter Four -- Staying Relevant in the Big Blur of Makers and Sellers -- PART II: The Inside Focus -- Chapter Five -- The Four Pillars of Digital Growth -- Chapter Six -- Targeting Growth in Emerging and Fragmented Markets -- Chapter Seven -- The Dual-Engine Approach to Innovation -- Chapter Eight -- The "New Normal" Marketing Framework: A Place to Start -- A Forward-Facing Epilogue -- Serving Fluid Consumers 20 Years From Now -- Endnotes -- Index -- About the Author. Branding (Marketing). 0050 หนังสือได้รับบริจาค 9762 BK 835253 siriporn 835253 835253 0 0 0 0 BKE PIMLIB PIMLIB GEN-EN 2021-10-26 บริจาคโดย CPALL Knowledge Center 0.00 9 1 2 HF5415.1255 .C677F 2017 32550000511166 2023-05-09 0.00 2023-05-09 BK