<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01130cam a2200337 i 4500</leader>
  <controlfield tag="001">834841</controlfield>
  <controlfield tag="005">20231215101711.0</controlfield>
  <controlfield tag="007">tz</controlfield>
  <controlfield tag="008">160805s2017    nju      b    001 0 eng  </controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781119236252</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">PIMLIB</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5415.5</subfield>
    <subfield code="b">.P458M</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Peppers, Don,</subfield>
    <subfield code="9">66692</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Managing customer experience and relationships :</subfield>
    <subfield code="b">a strategic framework /</subfield>
    <subfield code="c">Don Peppers, Martha Rogers.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">Third edition.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Jersey :</subfield>
    <subfield code="b">Wiley,</subfield>
    <subfield code="c">2017.</subfield>
    <subfield code="9">3665</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxiv, 600 pages ;</subfield>
    <subfield code="c">25 cm.</subfield>
  </datafield>
  <datafield tag="449" ind1=" " ind2=" ">
    <subfield code="a">New Arrivals Sep 2021</subfield>
  </datafield>
  <datafield tag="490" ind1="0" ind2=" ">
    <subfield code="a">Wiley corporate F&amp;A series</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Customer relations</subfield>
    <subfield code="x">Management.</subfield>
    <subfield code="9">1218</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Consumers' preferences.</subfield>
    <subfield code="9">60492</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Relationship marketing.</subfield>
    <subfield code="9">54237</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Information storage and retrieval systems</subfield>
    <subfield code="x">Marketing.</subfield>
    <subfield code="9">22411</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
    <subfield code="a">0050 &#xE2B;&#xE19;&#xE31;&#xE07;&#xE2A;&#xE37;&#xE2D;&#xE44;&#xE14;&#xE49;&#xE23;&#xE31;&#xE1A;&#xE1A;&#xE23;&#xE34;&#xE08;&#xE32;&#xE04;</subfield>
    <subfield code="9">9762</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Rogers, Martha,</subfield>
    <subfield code="e">author.</subfield>
    <subfield code="9">66693</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
    <subfield code="0">1</subfield>
  </datafield>
  <datafield tag="988" ind1=" " ind2=" ">
    <subfield code="c">834841</subfield>
  </datafield>
  <datafield tag="998" ind1=" " ind2=" ">
    <subfield code="a">siriporn</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">834841</subfield>
    <subfield code="d">834841</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">BKE</subfield>
    <subfield code="a">PIMLIB</subfield>
    <subfield code="b">PIMLIB</subfield>
    <subfield code="c">GEN-EN</subfield>
    <subfield code="d">2021-11-04</subfield>
    <subfield code="e">&#xE1A;&#xE23;&#xE34;&#xE08;&#xE32;&#xE04;&#xE42;&#xE14;&#xE22; CPALL Knowledge Center</subfield>
    <subfield code="g">2850.00</subfield>
    <subfield code="i">0130000056648</subfield>
    <subfield code="l">2</subfield>
    <subfield code="o">HF5415.5 .P458M 2017</subfield>
    <subfield code="p">32550000511428</subfield>
    <subfield code="r">2024-03-14</subfield>
    <subfield code="s">2023-12-15</subfield>
    <subfield code="v">2850.00</subfield>
    <subfield code="w">2023-05-09</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
