01377cam a22002898i 4500 834674 20230531231423.0 tz 170224s2017 nyu 001 0 eng 9781259860935 (alk. paper) PIMLIB HD45 .K595H Knott, Anne Marie, 66361 How innovation really works : using the trillion-dollar R&D fix to drive growth / Anne Marie Knott. New York : McGraw-Hill, 2017. pages New Arrivals Aug 2021 Includes index. The problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R&D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open innovation turbocharges R&D -- Misconception 6: R&D needs to be more relevant -- Misconception 7: Wall Street rewards innovation -- The promise of RQ: restoring growth -- Behind RQ: what it really is and how to find yours. Technological innovations Management. 2205 Research, Industrial. 66362 0050 หนังสือได้รับบริจาค 9762 BK 834674 siriporn 834674 834674 0 0 lcc 0 5 BKE PIMLIB PIMLIB GEN-EN 2021-11-01 บริจาคโดย CPALL Knowledge Center 0.00 0130000056536 0 HD45 .K595H 2017 32550000511190 2023-05-09 0.00 2023-05-09 BK