02684cam a2200373 i 4500 833856 20230531231407.0 181001s2020 caua b 001 0 eng c 7 cbc orignew 1 ecip 20 y-gencatlg Acquire 1 shelf copy policy default BK xk15 2018-10-12 (telework) to CIP xk25 2020-04-13 to BCCD 2018040418 9781544332680 acid-free paper) acid-free paper) LBSOR/DLC eng LBSOR rda DLC pcc P91.3 .B385 2020 302.23072/1 23 Berger, Arthur Asa, 1933- author. 32801 Media and communication research methods / Arthur Asa Berger. Fifth edition. Los Angeles : SAGE, [2020] xix, 463 pages : illustrations ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier "This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"-- Provided by publisher. Includes bibliographical references (pages 441-450) and index. What is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports. Mass media Methodology. Methodology. 25901 Communication Methodology. Methodology. 30804 LBSORCIP 2018-10-09 833856 833856 833856