01646cam a2200361 i 4500 833855 20230531231407.0 120911s2014 at a b 001 0 eng 7 cbc origres 3 ncip 20 y-gencatlg acquire 1 shelf copy policy default BK 2012949261 9781133307334 (pbk.) 1133307337 (pbk.) DLC eng DLC rda pcc P91.3 .W47 2014 Wimmer, Roger D. 64531 Mass media research : an introduction / Roger D. Wimmer, Wimmer Research ; Joseph R. Dominick, University of Georgia. Tenth Edition. Australia : Cengage- Wadsworth, [2014] xiii, 481 pages : illustrations ; 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Wadsworth series in mass communication and journalism Includes bibliographical references and index. Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations. Mass media Research. 25901 Dominick, Joseph R. 39471 833855 833855 833855