04415nam a22003257a#4500 833518 20230531231400.0 tz 201110t th ||||| |||| 00| 0 eng d 9780367237158 PIMLIB HM742 .G868P Gunter, Barrie 64107 Personality Traits in Online Communication : Barrie Gunter New York : Routledge, an imprint of the Taylor & Francis Group, 2019. 58350 205 pages 22 cm New Arrivals Nov 2020 Authoritative and illuminating, this book demonstrates how we reveal the secrets of our character through the disclosures we make about ourselves in the online world. The author expertly explores whether online information about people, derived from their search patterns, personal detail disclosures and the language they use when posting text, are all related to their personalities. The Internet era has given rise to an enormous explosion of data that is refreshed daily on a massive scale. The growth of online social network sites has created opportunities for more and more people to reveal intimate details about themselves and their lives. While some of these disclosures are consciously made, other, more subtle forms of person profiling can be produced by examining patterns in our online behaviour and the language we use in our online posts. As this book will show, techniques have been developed which enable researchers to build detailed personality profiles of people without their awareness, by examining online behaviour and psycholinguistic analysis. Establishing how unlocking the full potential of ‘big data’ is dependent on having the right analytical tools that can be applied speedily and cost-effectively on a massive scale, the author also asks how powerful these methods are, and can they really be used to influence us in the way their critics fear and proponents claim. Explaining how we reveal the secrets of our character through the disclosures we make about ourselves in the online world, this is fascinating reading for students and academics in psychology, linguistics, computer science and related areas. Authoritative and illuminating, this book demonstrates how we reveal the secrets of our character through the disclosures we make about ourselves in the online world. The author expertly explores whether online information about people, derived from their search patterns, personal detail disclosures and the language they use when posting text, are all related to their personalities. The Internet era has given rise to an enormous explosion of data that is refreshed daily on a massive scale. The growth of online social network sites has created opportunities for more and more people to reveal intimate details about themselves and their lives. While some of these disclosures are consciously made, other, more subtle forms of person profiling can be produced by examining patterns in our online behavior and the language we use in our online posts. As this book will show, techniques have been developed which enable researchers to build detailed personality profiles of people without their awareness, by examining online behaviour and psycholinguistic analysis. Establishing how unlocking the full potential of ‘big data’ is dependent on having the right analytical tools that can be applied speedily and cost-effectively on a massive scale, the author also asks how powerful these methods are, and can they really be used to influence us in the way their critics fear and proponents claim. Explaining how we reveal the secrets of our character through the disclosures we make about ourselves in the online world, this is fascinating reading for students and academics in psychology, linguistics, computer science, and related areas. Psycholinguistics 32852 Learning, Psychology of 17735 Personality 17709 Language Behaviour 64108 0043 นิเทศศาสตรมหาบัณฑิต สาขาการสื่อสารเชิงนวัตกรรมเพื่อองค์กรสมัยใหม่ (ป.โท) 64083 BK หนังสือภาษาอังกฤษ 833518 siriporn 833518 833518 0 0 0 0 BKE PIMLIB PIMLIB GEN-EN 2020-11-10 เดอะรีดเดอร์เพรส 2280.00 B000101609 11 0 HM742 .G868P 2019 32550000508451 2023-05-09 2280.00 2023-05-09 BK