01902cam a2200373 i 4500 833422 20230531231358.0 tz 180123t20182018nyuab b 001 0 eng d 9780789759603 0789759608 PIMLIB HF5415.1265 .H487D Hemann, Chuck 41349 Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] 2nd edition. New York : Pearson Education, 2018. 17696 xix, 252 pages : illustrations, map ; 23 cm New Arrivals Oct 2020 Includes bibliographical references and index. Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data. Internet marketing. 29453 Digital media. 63884 Social media. 46533 Marketing Management. 2095 Digital media. 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) 31 Burbary, Ken, author. 63885 BK หนังสือภาษาอังกฤษ 833422 siriporn 833422 833422 0 0 lcc 0 0 BKE EECLIB EECLIB 2020-10-28 เดอะรีดเดอร์เพรส 2590.00 01300000100454 72 1 2 HF5415.1265 .H487D 2018 32550000508372 2023-05-09 2590.00 2023-05-09 BK 0 0 lcc 0 0 BKE PIMLIB PIMLIB 2020-10-28 เดอะรีดเดอร์เพรส 2590.00 01300000104803 2 11 HF5415.1265 .H487D 2018 32550000508373 2023-05-09 C.2 2590.00 2023-05-09 BK