01944cam a22003258i 4500 832918 20230531231348.0 tz 190812s2021 cau b 001 0 eng 9781544320434 PIMLIB HF5415 .G592E Goldstein, Beth, 62960 Entrepreneurial marketing : a blueprint for customer engagement / Beth Goldstein, Babson College. California : SAGE, 2020. 5018 346 pages New Arrinals Jul 2020 Includes bibliographical references and index. "Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"-- Marketing. 29431 Consumer satisfaction 3656 Branding (Marketing) Internet marketing. 29453 0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) 47389 BK หนังสือภาษาอังกฤษ 832918 siriporn 832918 832918 0 0 lcc 0 0 BKE PIMLIB PIMLIB GEN-EN 2020-07-18 เดอะรีดเดอร์เพรส 4980.00 0130000038039 1 29 HF5415 .G592E 2020 32550000506328 2025-05-16 4980.00 2023-05-09 BK