01409cam a22002178i 450000100070000000500170000700700030002400800410002702000180006805000190008610000210010524501040012626000310023030000140026150400510027552007750032665000150110165000260111665000250114265000240116783291820230531231348.0tz190812s2021    cau      b    001 0 eng    a978154432043400aHF5415b.G592E1 aGoldstein, Beth,10aEntrepreneurial marketing :ba blueprint for customer engagement /cBeth Goldstein, Babson College.  aCalifornia :bSAGE,c2020.  a346 pages  aIncludes bibliographical references and index.  a"Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"-- 0aMarketing. 0aConsumer satisfaction 0aBranding (Marketing) 0aInternet marketing.